Download Lights, Camera, Madison Avenue: The Golden Age of by Robert Naud PDF

By Robert Naud

This inside of examine the construction of twentieth century tv ads starts with a evaluate of advertising’s beginnings dealing with the Sixties and early Nineteen Seventies. the writer, a occupation “Mad man,” recounts lightheartedly his stories on advertisement productions—both reside and film—in theaters and studios in long island urban, at LBJ’s ranch, at the White condo garden, alongside Rome’s Appian approach, in woman Astor’s eating room and at the Tryall golfing path in Jamaica, between different locations. The technical (and humans) demanding situations keen on generating high-end advertisements for significant businesses are given in usually humorous detail.

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